environmental behavior change

 

How It Works

Upon browsing earthdayresolutions.org, visitors will find previews of behavioral commitments as well as summaries to achieving them before signing up. After selecting among a list of specifics, participants are emailed a certificate and other proven encouragement methods, plus a print-friendly guide to performing chosen behaviors.

Options include energy efficiency, alternative transportation, renewable energy, resource reduction, food, and other consumer choices, both singular and ongoing, presented in effective, yet uncomplicated ways. Users of all ages are encouraged to invite friends, family, colleagues and neighbors, allowing team formation and mutual support in achieving goals.

By using a web-based interface with supporting materials delivered electronically, the organization can reach many people and sustain operations for years at relatively little cost. Surveys and other follow-ups via email track participants’ success and can provide encouragement and support.

The website will be promoted through the internet, social networking sites, press releases, and businesses who offer the service to their employees. Participants commence their activities on Earth Day (April 22) or another date of their choosing.

Next: Evaluating and Reporting the Project’s Success

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What will visitors find at the public website?	How do commitments work?
– Complete guidance to green behavior commitments – Reinforcement techniques, including descriptions of personal, community and environmental benefits	– Participants are sent pledge materials and other proven encouragement methods – Alone or as a team, progress can be tracked online

How is procedural information delivered?	What are the primary promotion methods?
– With a customized, print-friendly guide that's clear and easy to follow, along with web-based support	– Social networking and general websites, mainstream media, participating businesses and their employees