environmental behavior change
Goals
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To offer and support personal commitments to environmentally responsible behaviors
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To provide methods for habituating sustainability goals successfully and effectively
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To draw on environmental psychology research as well as marketing and communications
strategies to engage new audiences in promoting sustainability behavior -
To tailor the process on personal and social levels so that participants feel ownership
of their commitments instead of behaving out of guilt or obligation -
To pave the way for future efforts in meeting the very significant carbon emissions cuts
necessary to limit global warming
Evaluating and Reporting the Project’s Success
Establishing permanent behavior changes and reducing total CO2 emissions are the two most critical metrics for evaluating the program’s success. Since participants will be periodically surveyed via email, data collection is easy. Results and analysis will be used to improve the program and published annually to serve as a model for future efforts.
| Tracking participation | Measuring the project’s success |
– Site visits and activity through Google Analytics |
– Participant durability and adherence to Resolutions |
| Why this data is important | Getting the word out |
– Will offer insight on an issue of critical importance |
– Annual Report to assesses progress and disseminate findings to the environmental community |
